DeepMatrix was being evaluated alongside brands like Palantir, Skycatch and Sensat. But its messaging was dense, technical and lacked emotional clarity. There was no clear articulation of how DeepMatrix solved real-world problems, especially for non-technical decision-makers. Clients understood its capabilities but not its value.
This audit set out to understand that gap and define how DeepMatrix was being compared across the AI and automation landscape.
We studied adjacent brands as benchmarks for communication clarity, not as direct competitors. This allowed us to map DeepMatrix’s position across key spectrums, from feature-heavy to outcome-driven and platform-centric to solution-oriented. Through brand benchmarking, communication gap mapping and message analysis, we identified where clarity, emotional resonance and user-centric language were missing.
These insights revealed how perception had diverged from reality.
The work repositioned DeepMatrix from being perceived as a geospatial analytics platform to being recognized as an intelligent automation partner. The narrative now focuses on what DeepMatrix enables: real-time decisions, predictive insights and operational clarity. This transformation extended beyond messaging. It informed a comprehensive refresh of the brand identity, tone of voice and digital presence, ensuring every element now reflects DeepMatrix’s role as a critical intelligence layer for industries where speed and precision matter.
This clarity now informs its positioning strategy, messaging models and overall brand narrative.
Next projects.
(2016-25©)
