qoyn co.
Where strategy
becomes systems.
Where strategy
becomes systems.
A research-driven strategy and design studio helping founders
and teams turn complexity into scalable systems.
Qoyn engages at moments of transition, scale, or uncertainty.
We define the systems that guide decisions, align teams, and determine what scales next.
© 2026 Qoyn Collective
A research-driven strategy and design studio helping founders and teams turn complexity into scalable systems.
Qoyn engages at moments of transition, scale, or uncertainty.
We define the systems that guide decisions, align teams, and determine what scales next.
© 2026 Qoyn Collective
Organisations We’ve Built With
Across stages. Across sectors. Across systems.
Organisations We’ve Built With
Across stages. Across sectors. Across systems.
Projects.
Each project reflects a clear point of view, a defined problem, and a system built to last.
Projects.
Each project reflects a clear point of view, a defined problem, and a system built to last.
View All
Why Qoyn
Why Qoyn
Why Qoyn
Research-led. Strategy-driven. System-built.
Research-led. Strategy-driven. System-built.
Every project starts with listening. We begin by understanding where you are and where you want to go, the rest, we build together.
Every project starts with listening. We begin by understanding where you are and where you want to go, the rest, we build together.
Every project starts with listening. We begin by understanding where you are and where you want to go, the rest, we build together.
We measure impact by what continues to work after launch.
Our focus is on decisions that hold up over time, systems teams can operate independently, and outcomes that evolve as organisations grow.
01
Research-Led
Every engagement begins with structured inquiry, not assumptions or templates
01
Research-Led
Every engagement begins with structured inquiry, not assumptions or templates
01
Research-Led
Every engagement begins with structured inquiry, not assumptions or templates
02
Industries Engaged
Cross-industry experience allows patterns, not trends, to inform our work.
02
Industries Engaged
Cross-industry experience allows patterns, not trends, to inform our work.
02
Industries Engaged
Cross-industry experience allows patterns, not trends, to inform our work.
What we do
What we do
What we do
Our Disciplines.
Our Disciplines.
(5)
(001)
Research & Insight
Turning fragmented signals into structured understanding through research, systems mapping, and stakeholder inquiry.
Categories
Systems Mapping
Market Foresight
Stakeholder Labs
Research & Insight
(002)
Strategy & Experience Architecture
Aligning business intent with human needs through growth models, journeys, and experience blueprints.
Categories
Business Model Design
Journey Ecosystems
Experience Blueprints
Strategy & Experience Architecture
(003)
Intelligent Systems & Interfaces
Designing digital platforms and interfaces that scale operations and unlock efficiency.
Categories
Platform Architecture
AI-led Systems
Product Design
Intelligent Systems & Interfaces
(004)
Brand Evolution & Narrative Systems
Evolving brands with clear positioning, identity systems, and narrative frameworks built to last.
Categories
Identity Systems
Narrative Design
Positioning Frameworks
Brand Evolution & Narrative Systems
(005)
Innovation & Enablement
Embedding toolkits, processes, and culture that empower organisations to keep innovating.
Categories
Process Redesign
Innovation Labs
Capability Toolkits
Innovation & Enablement
(001)
Research & Insight
Turning fragmented signals into structured understanding through research, systems mapping, and stakeholder inquiry.
Categories
Systems Mapping
Market Foresight
Stakeholder Labs
Research & Insight
(002)
Strategy & Experience Architecture
Aligning business intent with human needs through growth models, journeys, and experience blueprints.
Categories
Business Model Design
Journey Ecosystems
Experience Blueprints
Strategy & Experience Architecture
(003)
Intelligent Systems & Interfaces
Designing digital platforms and interfaces that scale operations and unlock efficiency.
Categories
Platform Architecture
AI-led Systems
Product Design
Intelligent Systems & Interfaces
(004)
Brand Evolution & Narrative Systems
Evolving brands with clear positioning, identity systems, and narrative frameworks built to last.
Categories
Identity Systems
Narrative Design
Positioning Frameworks
Brand Evolution & Narrative Systems
(005)
Innovation & Enablement
Embedding toolkits, processes, and culture that empower organisations to keep innovating.
Categories
Process Redesign
Innovation Labs
Capability Toolkits
Innovation & Enablement
(001)
Research & Insight
Turning fragmented signals into structured understanding through research, systems mapping, and stakeholder inquiry.
Categories
Systems Mapping
Market Foresight
Stakeholder Labs
Research & Insight
(002)
Strategy & Experience Architecture
Aligning business intent with human needs through growth models, journeys, and experience blueprints.
Categories
Business Model Design
Journey Ecosystems
Experience Blueprints
Strategy & Experience Architecture
(003)
Intelligent Systems & Interfaces
Designing digital platforms and interfaces that scale operations and unlock efficiency.
Categories
Platform Architecture
AI-led Systems
Product Design
Intelligent Systems & Interfaces
(004)
Brand Evolution & Narrative Systems
Evolving brands with clear positioning, identity systems, and narrative frameworks built to last.
Categories
Identity Systems
Narrative Design
Positioning Frameworks
Brand Evolution & Narrative Systems
(005)
Innovation & Enablement
Embedding toolkits, processes, and culture that empower organisations to keep innovating.
Categories
Process Redesign
Innovation Labs
Capability Toolkits
Innovation & Enablement
About us
About us
About us
How we work, across disciplines and decisions.
How we work, across disciplines and decisions.
We bridge research and design to create strategies that last. Every decision is grounded in evidence, co-created with clients, and structured to adapt as markets evolve.
01
We start with evidence, not assumptions.
01
We start with evidence, not assumptions.
01
We start with evidence, not assumptions.
02
Every outcome is co-created, never outsourced.
02
Every outcome is co-created, never outsourced.
02
Every outcome is co-created, never outsourced.
03
Systems define the shape of every solution.
03
Systems define the shape of every solution.
03
Systems define the shape of every solution.
04
Our work evolves as your business grows.
04
Our work evolves as your business grows.
04
Our work evolves as your business grows.
Product MVPs Shipped
We don’t just design ideas; we take them to launch, iteration, and traction.
Product MVPs Shipped
We don’t just design ideas; we take them to launch, iteration, and traction.
Product MVPs Shipped
We don’t just design ideas; we take them to launch, iteration, and traction.
Clients Come via Referral
Our best marketing? Work that speaks for itself.
Clients Come via Referral
Our best marketing? Work that speaks for itself.
Clients Come via Referral
Our best marketing? Work that speaks for itself.
Pages of Documentation Written
We turn complexity into clarity with playbooks, whitepapers, and strategic decks.
Pages of Documentation Written
We turn complexity into clarity with playbooks, whitepapers, and strategic decks.
Pages of Documentation Written
We turn complexity into clarity with playbooks, whitepapers, and strategic decks.
Concepts Validated Pre-Design
We don’t guess. Most of our work is backed by research, interviews, or in-market data before it’s built.
Concepts Validated Pre-Design
We don’t guess. Most of our work is backed by research, interviews, or in-market data before it’s built.
Concepts Validated Pre-Design
We don’t guess. Most of our work is backed by research, interviews, or in-market data before it’s built.
Every project starts with inquiry, and evolves through insight, systems, and intelligent tools.
Our approach is clear: We don’t follow a formula. We build with intention, informed by context, structured for clarity, and shaped to scale.
Our approach is clear: We don’t follow a formula. We build with intention, informed by context, structured for clarity, and shaped to scale.
Our work is grounded in research, shaped with intent, and built to scale. Whether it's a strategy, system, or AI-powered workflow, everything we create is designed to make sense, and stay useful.
Our work is grounded in research, shaped with intent, and built to scale. Whether it's a strategy, system, or AI-powered workflow, everything we create is designed to make sense, and stay useful.
Qoyn Philosophy
Strategy, Systems, Alignment
The right questions shape better systems.
The right questions shape better systems.
We ask them early.
We ask them early.
Strategic Lift:
Friction removed across workflows,
Alignment created across 4+ teams.
Time-to-decision:
3.4 days → 1.8 days
94
Alignment Index
Clarity keeps us steady. Alignment keeps us moving.
Work with Qoyn.
Work with Qoyn.
Work with Qoyn.
Choose a collaboration model that fits your team, timeline, and goals.
Per project
Monthly
Need more structure?
Add workflows, toolkits, or system design
+ Clarity
Scope tailored to fit the work.
Research & Discovery
Strategic Framing
Platform or Interface Design
Brand Architecture
Service Mapping
Internal Toolkits
Delivery time
3 - 6 weeks
Per project
Monthly
Need more structure?
Add workflows, toolkits, or system design
+ Clarity
Scope tailored to fit the work.
Research & Discovery
Strategic Framing
Platform or Interface Design
Brand Architecture
Service Mapping
Internal Toolkits
Delivery time
3 - 6 weeks
Per project
Monthly
Need more structure?
Add workflows, toolkits, or system design
+ Clarity
Scope tailored to fit the work.
Research & Discovery
Strategic Framing
Platform or Interface Design
Brand Architecture
Service Mapping
Internal Toolkits
Delivery time
3 - 6 weeks
Exploring next steps?
We shape what’s necessary, thoughtfully, and only when it adds value.
We shape what’s necessary, thoughtfully, and only when it adds value.
The people behind the work.
The people behind the work.
Be part of what we’re building.
We’re always open to people who think deeply, build carefully, and care about what they create, whether you’re a strategist, a designer, or something in between.
We come from different disciplines, design, strategy, research, and operations, but what connects us is a shared way of working: curious by nature, aligned in approach, and focused on creating lasting impact.
Head of
Innovation
Bhavana Kumaraswamy
Always exploring what's next; from new tools to better ways of working.
Head of
Innovation
Bhavana Kumaraswamy
Always exploring what's next; from new tools to better ways of working.
Head of
Innovation
Bhavana Kumaraswamy
Always exploring what's next; from new tools to better ways of working.
Head of
Strategy & Growth
Noaman Shaikh
Connects business, systems, and research to shape meaningful direction.
Head of
Strategy & Growth
Noaman Shaikh
Connects business, systems, and research to shape meaningful direction.
Head of
Strategy & Growth
Noaman Shaikh
Connects business, systems, and research to shape meaningful direction.
Head of
Design
Sushant Anikhindi
Turns insight into identity and expression with clarity and depth.
Head of
Design
Sushant Anikhindi
Turns insight into identity and expression with clarity and depth.
Head of
Design
Sushant Anikhindi
Turns insight into identity and expression with clarity and depth.
Questions,
Answered.
Questions,
Answered.
Whether you're exploring a project or an ongoing partnership, here’s what you might want to know before we begin.
We begin with a conversation to understand where you are and what you need. From there, we scope what makes sense, nothing extra.
No. Every engagement is scoped around your goals. We offer structure, not templates.
It varies. Most projects include discovery, strategy, design, and implementation, but only what’s truly needed.
Yes. We offer monthly support for teams that need ongoing strategy, design, or system evolution.
Most projects take 3–6 weeks, depending on complexity. Timelines are set after our initial scoping session.
That’s exactly where we come in. We help you find clarity first, then decide what’s worth building.
We begin with a conversation to understand where you are and what you need. From there, we scope what makes sense, nothing extra.
No. Every engagement is scoped around your goals. We offer structure, not templates.
It varies. Most projects include discovery, strategy, design, and implementation, but only what’s truly needed.
Yes. We offer monthly support for teams that need ongoing strategy, design, or system evolution.
Most projects take 3–6 weeks, depending on complexity. Timelines are set after our initial scoping session.
That’s exactly where we come in. We help you find clarity first, then decide what’s worth building.
We begin with a conversation to understand where you are and what you need. From there, we scope what makes sense, nothing extra.
No. Every engagement is scoped around your goals. We offer structure, not templates.
It varies. Most projects include discovery, strategy, design, and implementation, but only what’s truly needed.
Yes. We offer monthly support for teams that need ongoing strategy, design, or system evolution.
Most projects take 3–6 weeks, depending on complexity. Timelines are set after our initial scoping session.
That’s exactly where we come in. We help you find clarity first, then decide what’s worth building.
Insights, Ideas & In-Between Moments
Insights, Ideas & In-Between Moments
What’s new
in digital?
What’s new
in digital?
What’s new
in digital?
© 2025 Qoyn Collective
Let’s talk.
It starts with a question.
Whether you're early or already scaling, we’ll meet you where you are.
Quick response.
We typically reply within 24–48 hours.
Clarity first.
Every conversation begins with listening, not assumptions.
Let’s talk.
It starts with a question.
Whether you're early or already scaling, we’ll meet you where you are.
Quick response.
We typically reply within 24–48 hours.
Clarity first.
Every conversation begins with listening, not assumptions.
© 2025 Qoyn Collective
Let’s talk.
It starts with a question.
Whether you're early or already scaling, we’ll meet you where you are.
Quick response.
We typically reply within 24–48 hours.
Clarity first.
Every conversation begins with listening, not assumptions.
