TWPayz

Context

TWPayz is an FCA-authorised Electronic Money Institution providing payments and business banking infrastructure for SMEs across the UK, Cyprus, and Mauritius. Operational since 2013, it offers in-store card payments, online checkout, payment links, open banking, and a multi-currency business account — a comprehensive regulated product built over a decade. By 2025, the business had outgrown its communications entirely. With no service taxonomy, no sector differentiation, and a visual identity that communicated none of its regulatory credibility, TWPayz was invisible in a market where trust determines every decision. This project rebuilt the brand from the ground up — identity, website, and content strategy — to close the gap between what TWPayz is and what it appeared to be.

Year

2025 - 2026

Industry

Fintech

Scope of work

Brand Strategy

Research

Design Strategy

Timeline

3 months

Context

Year

2025 - 2026

Industry

Fintech

Scope of work

Brand Strategy

Research

Design Strategy

Timeline

3 months

The Problem

A regulated fintech with FCA authorisation, a decade of operation, and clients across three countries, presenting itself as if it had none of that. No service taxonomy. No sector differentiation. No visible regulatory credibility. In a category where trust determines every purchase decision, an invisible brand is a commercial liability.

The audit identified three structural failures. The product offer had no navigable architecture — services described inconsistently, with no logic a prospective client could follow. Seven distinct SME sectors were addressed as a single undifferentiated audience. And the regulatory credibility that should have been TWPayz's strongest commercial asset, FCA authorisation, FSC Mauritius licensing, was buried or absent entirely. Each failure a direct conversion loss. None of them a design problem.

View Live Site

The Approach

Strategy before design. Always. The product was restructured into two categories — Accept Payments and Banking. Seven sector pages built from the ground up, each written in the language of that specific business owner. An identity system calibrated for financial services, where colour is a trust decision and every touchpoint either builds or erodes confidence.

Fifteen pages designed and built on Framer — full copywriting by Qoyn throughout. A pricing page positioning TWPayz directly against Stripe, PayPal, Mollie, and Shopify by processing rate. FCA and FSC Mauritius marks placed at structural prominence, not buried. A 14-page brand guidelines manual covering logomark, colour system, typography, stationery, data visualisation, and social media standards. A complete social media strategy — content pillars, sector-specific scripts, tone of voice, monthly cadence — built for a UK-facing financial services brand.

The Outcome

A regulated, multi-jurisdictional fintech now communicates with the authority its infrastructure has always deserved. The perception gap between what TWPayz built and what it showed the world — closed.

4 phases. 15 pages. 7 sector narratives. 14-page brand guidelines. Full copywriting throughout. Live at twpayz.com — FCA authorised · FSC Mauritius licensed · UK · Cyprus · Mauritius.